The Lively team had a vision of a fun social messaging service based around hot gifs served fresh daily.
They needed help translating some existing ideas into an all-new mobile app.
I worked within a limited budget to design a user interface that is as fun and playful as the gifs themselves.
My lean design process got us from initial briefing to a ready-to-build InVision prototype in less than 50 hours for around 20 different screens.
Probably the most interesting challenge was reducing the on-boarding friction. Browsing gifs in this interface is terrific fun and sending them even more so. I wanted new users to feel that excitement instantly, not go through a joyless "create a login/password" flow first. Call it "try before you buy." My solution was instant, low-friction registration by phone number and SMS confirmation only after you had browsed and picked a fun first gif to send. By pushing off the harder "investment phase" until later in a pleasurable and valuable experience––a nod here to Nir Eyal's Hooked––the user is more likely to follow through.
- Consumer-facing mobile app design
- Lean UI/UX methodologies
- Product management
- Behavior design
- Rapid prototyping
- Visual and UI design
- Content creation