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I've been helping this industry-leading fintech company integrate User-Centered Design, user research, and Lean UI/UX best practices into a new product process.

Key Accomplishments

  • Modeled a cross-functional product design process that got engineering, product managers, marketing, and design all collaborating on new features from the start

  • Modeled and mentored others in Lean UI/UX methodologies

  • Helped take half a dozen significant features from brainstorm to launch-ready mockups

  • Ran a project that integrated remote UX and usability testing into Remitly’s product process

  • Executed half a dozen user research studies to build consensus on diverse teams

  • Interviewed design team candidates

  • Improved several major performance metrics by up to 8%

 

their
take

 
Karim Meghji - Chief Product Officer of Remitly

Chief Product Officer

Karim Meghji

Ian joined Remitly to help us with design work on a short-term, freelance basis. Not only did he ramp quickly on a complicated business and product, but he also provided insightful feedback to product managers and other designers in a variety of areas, he engaged quickly and got early wins on his first project and he identified gaps in our product / design process and culture.

Ian showed his natural leadership skills and empathy in this last area - a very meaningful contribution and one that many freelancers wouldn’t bother to champion. And this was all done from afar as he freelanced from the Bay Area with trips to Seattle once a month.

His design work product is of the highest quality, his natural curiosity and customer empathy help guide his thinking and his objectivity ensure minimal bias in what he produces.

Ian is the perfect blend of craftsman, collaborator, cultural leader and great communicator. He would be a huge asset and welcome addition to any team - I’d definitely hire him again...my only criticism of Ian is he rejected our offer to move to Seattle and join Remitly...but you can’t really fault him for that - it does rain up here :-)
— Karim Meghji, Chief Product Officer at Remitly
 

 
Nick Moiseff - Remitly Director of Product Management

Dir. of Product Management

Nick Moiseff

Remitly is a fast paced, growing startup and as any startup, requires team members to wear a number of hats within a given domain at any given time. Ian not only accepted this challenge but also reset the bar….

In short, Ian is fantastic! He has been a true asset to Remitly. With a strong bias for action, ownership, creative yet data driven attitude, Ian relentlessly lead the charge in building experiences our customers love.

From initial requirements gathering, usability studies, wire framing, taking lead in the design phase, to executing with developers, Ian’s decisions are informed and validated with best practices and user testing.

One project that I worked closely with Ian on is understanding customer friction with one of our cohorts of customers in Latin America. Our objective was simple; reduce customer friction by building Remitly customer trust.

To do so, Ian first distilled a large amount of complex and ambiguous information to inform his design decisions. He then took a data driven design approach by developing hypothesis, conducting user studies, and developing A/B tests. Finally he successfully collaborated with product managers and engineers to execute his vision, ultimately building a frictionless and trustworthy customer experience which increased active rates, reduced customer acquisition costs and increased long time customer value.
— Remitly Director of Product Management Nick Moiseff

 
Lisa Tran - Former Sr. Product Manager at Remitly

Sr. Product Manager

Lisa Tran

Ian and I worked together in a fast-paced fintech startup. He came in without much knowledge about the space and customer but was able to ramp quickly (in a couple weeks!) and start adding value immediately.

He introduced a more collaborative product design process with developers through review of user feedback, concept reviews, and design sign off reviews.

From a user research perspective, Ian leanly started leveraging user testing and interviews as part of the design process which strengthened the product and design direction. And as a product manager, I was able to lean on Ian to not only deliver quality mockups with clear instructions for developers but we were also able to iterate quickly on exploring and scoping new directions of the product.

Ian is an awesome partner in product design.
— Lisa Tran, Senior Product Manager at Remitly